When I launched my company, I did it from a genuine place of wanting to solve a problem as a parent. I identified a ‘pain point’ -- lack of financial literacy education for your younger students - and created a ‘cure’ -- iPiggiBank Money Management 4 Kids curriculum and workshops. I had NO IDEA that I would be creating an entirely new career for myself and an entrepreneurial path for the teachers who joined me.
When I initially started, I quickly learned that the professional skills I had as a former public relations and marketing executive were essential to my success. To name just a few of the skills I was able to leverage in my new role as iPiggiBank Founder & CEO:
Experience communicating clearly, naming the ‘the problem’ and ‘the solution’;
Ability to position the value of iPiggiBank to targeted audiences;
Identify market opportunities and secure sales;
Create and support iPiggiBank as the leader in this niche;
Develop partnerships that complement our mission and further build our community.
As my company grew, I brought together a small, talented staff of teachers (all state-certified educators) -- and saw, very early on, that each brought their own transferable and valuable skill set to the table. Not afraid to embark in non-traditional roles and flex these untapped skills, I called them Teacherpreneurs! I knew (and they did too) that this business model was exciting and different from others.
Now, my “Teacherpreneurs” are encouraged to not only have excellence in the classroom but, along with their strong base salary, are incentivized to be brand ambassadors and create new sales opportunities. iPiggiBank provides training and support for our teachers to be effective on the ground. How do we do it?
In-depth orientation and ongoing training with the proprietary iPiggiBank curriculum and materials;
Support and mentorship to be successful brand ambassadors;
Ample Resources and supportive community to aid in lead generation, sales and marketing
Leverage new technologies to expand and highlight skills, and more.
I am proud to say iPiggiBank is not only starting younger students on the path to financial wellness but our teachers too. My company offers another avenue for our Teacherpreneurs to generate income and confidence in key entrepreneurial skills that aren’t typically taught to educators.
Do you see yourself as a potential teacherpreneur? To learn more about the program, please visit us at www.ipiggibank.com